New bus stop for Houghton and Wyton

It seems absurd that Stagecoach's route B does not stop at Houghton, a sizeable village of perhaps 2000-3000 people. The Hunts Post ( 12 September, page 15) reaveals that Stagecoach would call at Houghton if a bus stop could be provided on the main road (A1123). Cambridgeshire County Council says a bus stop would cost £50,000 and it seems also there are design problems about where to site the stop. Yet, a mile along the road, buses call at the stop beside the Marina where there is no layby and scarcely even a bit of pavement from people to wait on. I also wonder why there is no bus stop at Huntingdon Garden and Leisure, which must surely be a magnet for passengers.