In the last few days, Stagecoach have introduced some very smart display/advertising panels which run along inside the buses, above the windows. Panels advertise St Ives ( photo of the Town Bridge and Chapel), and benefits of buying a Smartcard.
Best is a route map somewhat in the style of London Underground trains.
The only problem is that there are three errors. Look closely at the two pairs of bus stops - Round Church Street/Jesus Lane and St Ives Bus Station/Station Road and you'll see that the directional arrows go the wrong way.
Also the branch going to Somersham seems to imply that the guided bus to Needingworth goes via Ramsey Road and Marley Road, when, in fact, that service goes direct via Needingworth Road.
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